I started working Summer jobs when I was 11 years old and founded my first company at 17. By my early twenties, I was leading sales, marketing, and events for a 100,000 square metre retail destination. Over the past twenty years, I’ve lived in five countries, done business across Europe, Asia, Russia, and the Middle East, and worked across sport, media, retail, hospitality, and live events. I’ve led developments, built platforms, and delivered more than 300 large-scale events in environments where attention is high and expectations are higher.